Digital Marketing

Digital marketing is the process by which a product is marketed online using the Internet and digital technology. It is currently a very popular method to get a product to many buyers online. Day by day its scope is wide and wide. This method can reduce the cost of marketing in many ways. Digital marketing is not just about selling a product online. There are about 8 to 9 sections in digital marketing. Although the work of each department is different, one is related to the other.

 

1) Search Engine Optimization (SEO):

 This is a popular way to get a website to the top rank or the first page of Google.

 

2) Search Engine Marketing (SEM):

This method is used to place ads on Google by paying. It is also called paid marketing.

 

3) Social Media Optimization (SMO):

This allows social media or pages to be neatly arranged. As if, the page looks interesting to a buyer as soon as he sees it.

 

4) Social Media Marketing (SMM):

The process of marketing by paying on social channels is called social media marketing (SMM). This is also called paid marketing.

 

5) Google AdWords Optimization:

The 4 segments we have seen above are all advertised through Google AdWords.

 

6) Email Marketing:

 It is a very popular medium for marketing outside Bangladesh. It has better results than other paid marketing. Email marketing is the process of collecting their emails through inbound marketing and marketing to them again.

 

7) YouTube Marketing:

The process of optimizing channels, pages, content, etc. is called YouTube marketing.

 

8) Affiliate marketing:

 The combination of each of the above segments is affiliate marketing.

 

9) Pay-per-click advertising (PPC):

Suppose a person pays Google Ad Place. Now if you click on his ad, Google will deduct a certain percentage of money from him. This is called Pay-per-click advertising (PPC).